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Welcome To

Primo
International was founded as a mattress manufacturer in 1967 by Hyman
Itzkovitz.
The company grew steadily through the late sixties and early seventies.
The early eighties brought a new era to the company when it began importing fully finished products from
Europe and Taiwan. As Primo’s rapid growth continued, alliances were formed in China,
Thailand, Malaysia and Vietnam. Today, Primo not only buys from, but also sells to many countries around
the world. Led by President and CEO George Itzkovitz, Primo enters the new millennium a powerful sales and marketing
company ready to serve the needs of its clients. Along with cutting edge products, experienced service personnel, and fully staffed
sales, quality, marketing and logistics departments the company continues to add the top retailers in the industry to its client base.
Product offerings include Leather Upholstery, Fabric Upholstery, Mattresses, Futons, Dining and Youth Furnishings.
Primary Objectives:
Continue to penetrate into the North American market, while retaining a top level of quality, service, and maintaining
strong profitability. Development of new and exciting products that lead the market. Retaining powerful relationships
with overseas partners, helping them to experience long term growth and an understanding of the American market without
them requiring U.S. and Canadian offices.
Quality:
Primo
has achieved and maintains ISO 9001-2000 certification. This important
certificate allows
our many retail and manufacturing partners to understand the commitment Primo has made to quality,
domestically and abroad.
Primo retains company only quality control staff in all countries as well as personnel stationed at
all facilities producing for Primo clients.